Google My Business is changing its name to "Google Business Profile" from "Google Local Listing". The new term was first used in Google's Help documents a few months ago. The service has previously been known as Google+ and Google Local. Both names continue to appear from time to time. Here are some tips for optimizing your GMB profile. Read on to learn more. – How to update your business hours which are totally free and add photos to improve your search engine ranking.

Optimizing your Google My Business profile

If you want to dominate local searches and win more customers, optimizing your Google My Business profile is crucial. According to a recent study by BrightLocal, the average Business Profile gets just 1,260 views and 59 actions per month. Thankfully, there are some simple ways to optimize your Business Profile to maximize its potential as a customer acquisition tool. Learn how to optimize your Google My Business listing today!

Choose a theme for your business description. Google is looking for thematic descriptions, so choose a picture that presents your products and services. Use Google Vision AI to determine what type of photo would best represent your business. A few photos should do the trick. A variety of high-quality pictures will help your profile rank higher and attract more customers. Once your listing is live, make sure to check the categories to ensure accurate results.

Updating your business hours

If you own a local business, you know that the days and hours you post on Google My Business are critical for ranking high in Google. However, the tool may confuse you with changing your hours as a general practice, especially if you have a seasonal business. The key to optimizing your Google My Business listing is to keep the hours consistent across all platforms. Here are some tips to update your business hours:

Adding photos

If you'd like to improve your visibility in search engines, a high-quality photo can help you rank better on the first page of Google Maps. The ideal size for your cover photo is 1024 x 576 pixels, preferably in the 16:9 ratio. You can also crop the image into a square for thumbnails. In either case, you'll get a high-resolution photo and a small size that supports fast load times.

While adding photos to Google My Business isn't a ranking factor, more photos can improve your business's visibility. By using photos that promote your company's brand, you can attract more potential customers. Google's new algorithms will highlight photos that are more relevant to your business. In addition, the photos that are more eye-catching and engaging for users will improve your Google My Business ranking. Aside from the benefits of increased visibility, adding more photos will increase your company's exposure and increase engagement with your listing.

Getting positive reviews

Getting positive reviews on Google My Business is vital for businesses in the 21st century. While brick-and-mortar stores won't go away anytime soon, they're losing relevance as more people are converting to online channels. For brands, establishing credibility is key to expanding their reach and gaining new customers. This is one way to achieve this. To get the most out of this free tool, there are several tips you can follow.

The best way to get more positive reviews for Google My Business is to ask your customers to leave reviews online. Studies have shown that 60% of consumers check reviews before buying a product or trying a new place. Positive reviews can encourage potential customers to try your business and boost your online reputation. While it might seem daunting to ask customers to leave reviews, it's actually quite easy to do. By asking satisfied customers, you can boost your Google rankings and increase customer trust, leading to increased sales and conversion rates.

Updating your NAP

You may have noticed that the name of your business is no longer the only thing on your website. Your NAP (name, address, phone number) should be accompanied by your website's location information. Fortunately, this information is easily crawled by major search engines using Schema language. This allows search engines to associate your business' location and category with a specific web page. In order to make your NAP visible to users, you must follow certain SEO best practices.

You can find local listings on Google by clicking on the letters A, B, or C. Once there, you can identify your local category and citations. Citations are references to your business name published on external websites. Those citations should be accurate. You should also check the consistency of your NAP across the web. If there are any errors, Google may not display your business in search results.